But the idea is the same: that somehow, no matter how much food you eat, there's still a chance you might not get enough protein, so therefore you should consume protein in a concentrated, powdered form.
This idea is especially popular among body-builders and gym-goers. It's interesting to note that starting from the Greek gymnasiums two and a half thousand years ago through the ages of gladiators and modern gymnastics, men and women of all ages have been able to build magnificent, muscular bodies eating nothing more than simple foods and without the use of protein powders.
This is a classic example of how you can market a product by first "creating a problem" that doesn't exist.
Nutrition textbooks teach that you can get all the protein you need as long as you consume enough calories from whole foods, even if all you eat is fruits and vegetables.
Although this discussion could lead me to cover any possible supplement or superfood among the thousands of products available, I think you're starting to get my point.
I'll just finish with an example of a "superfood" called noni and sold as "noni juice."
The noni is a fruit that's been used for centuries in Polynesia for its alleged medicinal properties. But there is very limited scientific evidence to support these properties.
When I visited Tahiti last winter, I was on the tiny island of Huahine and had the chance to try real noni juice from a local Tahitian couple who made the juice from their own fruit tree.
Let me tell you that it was the most disgusting, horrible concoction that I ever had in my entire life!
Obviously, the noni is not a natural food for humans, as there is no way anyone would want to consume it unless they thought it had some medicinal value.
My Tahitian friends explained how they prepare the noni juice. They put all these unappetizing, weird-smelling noni fruits in a jar and then let the thing ferment for several days.
Then the fermented juice that oozes out of the fruits and reeks like the juice that's formed at the bottom of a trash container is what they drink.
Now American companies have had the great idea of adding a bunch of sugar to this awful tasting Tahitian folk remedy juice, making up a fantastic story around it, throwing in some questionable science and selling millions of dollars worth of the stuff to suckers.
Listen closely: it's completely absurd to think that one food can be a universal remedy for all our ills. We need nutrients from different sources and Nature isn't so capricious as to put everything in one place.
We're meant to eat fresh fruits and vegetables, drink pure water and have a healthy lifestyle with lots of exercise and healthy relationships and positive thoughts.
All the rest is marketing and hype.
Of course, you are free to believe what you want about noni juice and other kinds of superfoods available on the market.But do yourself a favor and make the decision to try for yourself what the study and experience of natural hygiene and health through a pure raw-based diet can do for you.